The true beauty of Jamaica is in its people. Our country is a melting pot of rich cultures, embodied by our national motto, “Out of Many, One People”. Our cultural diversity is a blend of Taíno, African, Indian, Spanish, Chinese, German, Portuguese, Syrian, Lebanese, English, Irish, French, and Welsh influences that you will see in our food, place names, architecture, music, dance, folklore, and language. As proud Jamaican people, we’re eager to immerse you in our ways—to show you how to explore our country, experience our culture, and gain a deeper appreciation for all that we have to offer. So let us introduce ourselves...
We're creative
We have a rich and vibrant history filled with struggle and the fight for equity, justice, emancipation and independence. The saying we likkle but we tallawah (meaning "we may be small, but we are mighty") has long been an unofficial motto that speaks to our nation's resilient spirit.
Meet Pamella
Meet Julian Marley
Jamaica has given the world six unique genres of music. Reggae, Ska, Mento, Dancehall, Dub, and Rocksteady all originated here and our musicians have captivated the world with their melodies. From Toots Hibbert to Dennis Brown, Sean Paul to Beenie Man, the signature bass and thumping rhythms are the soundtrack to life on this colourful island. Lovers of music will enjoy our live music festivals, soundclashes, street dances, and music history tours.
We're flavourful
Confident, creative and magnetic, Jamaicans stand out wherever we go, buoyed by an unmatched level of national pride.  We’re exuberant and joyful, and love to enjoy the little things in life. We’re effervescent, creative and charismatic, with an energy that is felt worldwide - especially through our iconic cuisine.
Meet Patrice
Meet Charissa
When you visit Jamaica, you’ll meet upon friendly smiling faces and will be welcomed with warm hospitality, not to mention, delicious food. Jamaicans love sharing meals together and take every opportunity to gather for a 'drink-up' or a 'lyme'. Come on over, you're always invited to the party. Our charisma, joy, and heartfelt care are what inspire our guests to return again and again, like old friends.
We're world-renowned
Jamaica boasts incredible natural wonders and leading amenities. You'll find stunning waterfalls, a bay with water that glows electric blue, and some of the most beautiful golf courses in the world - to name a few. But nothing compares to our people. Don't let our island's small size fool you, Jamaicans have made world-class and ground-breaking contributions in music, sports, intellectual and political discourse, diplomacy, the arts, culture, and academia.
Meet Basil
Meet Neville
Marcus Garvey, Bob Marley, Usain Bolt, and Louise Bennett-Coverly (Miss Lou) are global icons who have made their mark on the world stage, along with many others including Basil Watson. He is a celebrated sculptor who has artfully captured the spirit of Jamaica's icons in his many pieces exhibited throughout Jamaica and all over the world. Also, people groups such as the Rastafarian and Maroon communities, continue to impact culture on a global scale.
We're Smooth
The moment you touch down in Jamaica your therapy begins. There's something in the tropical air, the warm smiles, and that spiritual energy. You'll find award-winning spas and bespoke experiences across the island where you'll encounter people like Kenneth and Earl - masters of their trades who will make you feel nothing less than amazing.
Meet Earl
Meet Kenneth
Our traditions and folk knowledge are influenced by the many different peoples who came to this island throughout our history. Respect for nature's healing and restorative properties can be seen in our many natural remedies. While our craftsmanship and ingenuity is on display in the work of local artisans and craftspeople.
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